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From museum education to audience engagement - New approaches NOW seminar

Finnish Association for Museum Education Pedaali is organizing an international seminar in Helsinki at the National Museum on May 28th—29th 2015.

The seminar will concentrate on audience engagement, with a particular focus on the paradigm shift in museum education and on the new modus operandi of modern museums. The seminar is aimed at museum educators, trainees, customer service staff, curators, museum directors, researchers, artists, students and teachers and to people working with museum audiences.

International speakers and participants

The theme of the seminar draws international interest. The seminar is international and will be held in English. It brings together Scandinavian museum workers in particular and offers an international outlook on the newest practices in museums. The projected audience consists in particular of Finnish and Scandinavian museum professionals. Participants from other European and non-European countries are expected as well. The conference also functions as a facilitator in international networking.

International cases illustrate the new and original solutions to changes in audience engagement. The cases also support the rethinking of a socially relevant existence for museums and help in developing new practices. The programme includes keynote speeches, prepared remarks, case studies and a conversational panel discussion.

Confirmed speakers to date:

  • Marie Bourke (Keeper and Head of Education at the National Gallery of Ireland)
  • Annemies Broekgaarden (Head of public and education, Rijksmuseum, the Netherlands)
  • Lynn McMaster (Director, Please Touch Museum Philadelphia, USA)
  • Kaisa Mäki-Petäjä (Researcher, University of Jyväskylä, Finland)
  • Hanna Nordell (Curator program & art education, Gävle Konstcentrum, Sweden)
  • Jennifer Schutzberg (Museum educator and project manager, Stockholms länsmuseum, Sweden)
  • Hilppa Sorjonen (Senior Researcher, Foundation for Cultural Policy Research Cupore, Finland)
  • Suzie Thomas (University lecturer in Museology, University of Helsinki, Finland)

The case study section of the seminar will evaluate the approaches and practices that have been awarded the Pedaali Annual Award in Museum Pedagogy during the past ten years. The innovative winners have usually attracted wide interest. The case study section in the form of short presentations examines how the winning models and practices have been developed after the award and what is their long term effect to the Finnish museum field.

Programme and registration

The seminar is held at the National Museum of Finland, located in the very heart of Helsinki. It is a walking distance from both the trains and bus stations. The evening program on Thursday will be at the Seurasaari Open Air Museum. There will be a bus transportation from the National Museum to the evening venue.

Programme for the seminar (pdf)

Seminar prices

  • seminar ticket for 2 days 145 €
  • 2 day seminar ticket for members of Pedaali 125 €
  • one day ticket 80 €
  • evening program on Thursday 30 € (includes dinner, program and transportation to the venue). Note that you can purchase more than one dinner ticket if you want to bring a guest.
  • coffees/teas mentioned in the program are included in the seminar price. Lunch is not included.


Registration to the seminar is made through an online form. Please fill all the required fields. Invoice for the seminar will be sent automatically via e-mail. Registration cannot be cancelled. Registration form

Any questions regarding the registration? Contact:
Saara Klemetti
Association Secretary
+358 44 308 6552

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